How to Use ASK
Point & Wave
ASK is so easy to use, it’s habit forming. Imagine an invisible plane just a few inches in front of
ASK’s screen. Touch the plane with your finger. That’s your mouse.
Your mouse can click with a touch, or drag if you keep it in the invisible plane.
Now here’s something a mouse can’t do: wave as you move your hand through the plane. Some
graphic elements will respond to this, and some won’t.
That’s it. You’re an expert. Now go ask ASK something.
ASK Modes
Teaser Mode (default)
ASK’s Virtual host plays with sponsor logos and chats with passersby, inviting them to initiate
Gaming Mode and interact further. The games are played with sponsor logos. Primary
Sponsors’ Hot Buttons are visible at all times.
Gaming Mode
ASK’s hostess steps aside when users interact with logos in teaser mode, allowing them to
play "branded" video games—or to enter Search Engine Mode, where they can explore
products. Gaming Mode dramatically elevates the memorability of brand impressions, for
both users and spectators.
Information Mode
ASK becomes a self-contained browser for products, services, special promotions and
maps. This voluntary interactivity experience gives advertisers the most memorable brand
impression available in the digital signage world. ASK also provides ad space in this environment.
Measurable Advertising Results
ASK tracks every brand interaction, so you’ll always know which content strategies are working.
ASK is fun, easy and germ-free, and the screen is large enough to allow everyone in the vicinity
to absorb brand impressions.
